Data Visualization

By: Alex Barday
Published: 2/27/2017

#MakeoverMonday – Week 9

Andy shared his spending habits of his American Express card over the past year. I chose to show the flow of his spending habits from the country to the product purchased. Using Tableau to create a Sankey diagram in order to visualize the flow of Andy’s purchases. Sankey diagrams are a specific type of flow diagram that put visual emphasis on the major flows within a system. You may have seen Sankey diagrams in Google Analytics to visually represent the bounce rate and flow of visitors within a site.