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Author Archives: Alex Garashchenko

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Proving Your App Concept Before Spending Money on Development

Startup SuccessBy Alex GarashchenkoDecember 9, 2019Leave a comment

Your mobile or web app’s Proof of Concept (POC) plays a critical role in executing an effective market entry for your app. What is a POC? Your proof of concept is the quickest, cheapest, and easiest way to test and prove your hypothesis: there is a market for my product and the market is willing…

A Guide to the 7 Components of Your App’s Initial Target Market

Startup SuccessBy Alex GarashchenkoNovember 13, 2019Leave a comment

Identifying who defines your mobile or web app’s initial target market is one of the 3 main questions we address as a must for product owners to answer before they jump into development in our Don’t Even Think About Developing Your App Until You Can Answer These 3 Questions article.   Your app’s initial target…

Don’t Develop Your App Until You Can Answer These 3 Questions

Startup SuccessBy Alex GarashchenkoNovember 12, 2019Leave a comment

To start, let me tell you that this article is coming from a place of caution and painful experience. This article is a brief on what every product owner should do to break through before they jump in.   As a company that makes its living on mobile and web development, most of our initial…

“It Can’t Be Done”

Startup SuccessBy Alex GarashchenkoSeptember 5, 2017Leave a comment

We’ve all heard the phrase “it can’t be done”. Those four short words work like razors, cutting through our aspirations, to shred the visions we had in mind. I’ve heard this phrase from every single developer I’ve worked with.   Me: “But there has to be a way”.   Dev: “I’ve looked into it and…

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