Google has a lot to do with this trend. It made quite a splash in the design world when it introduced its material design guidelines. This visual language is characterized by bold colors, large typography, intentional white space, and light and shadow effects for a bold, graphic look, according to Google.
“Material design is often referred to as “Flat 2.0” because, in many ways, it’s an update to the flat design trend, adding light/shadow, depth, and movement for a more tactile sense of realism.” (Janie Kliever)
Even though Google created this trend for mobile and web, we see it being used in many other things as well.
Let’s look at some examples: